What Makes a Logo Great?
Simple was the word that came up above and beyond, more than anything else,” said Brian Rafferty, global director of research insights for Siegel+Gale. “When people were asked what makes a logo memorable, it was simplicity.
The branding firm conducted an online study with 3,000 respondents in the U.S. and U.K. who were asked to evaluate logos for more than 100 of the world’s largest brands.
According to the findings, memorable logos are 13 percent more likely to get consumers’ attention, 7 percent more likely to make them want to learn more about the brand, and 6 percent more likely to suggest a company is more unique than others in its category.